A New Understanding

1 week ago

And so it begins. The dawn of a new year in my life where I have decided that I would like to somehow make this one different on a couple of fronts. I’ve been thinking of how I would feel, and to be completely honest, I don’t ever recall feeling more optimistic in my entire life. I’ve been looking at where I would like my life to go, and for that matter, I’ve decided that working on projects that appeal to me, cool projects, is where I am going to focus my energy.

As I was thinking about where to begin, I’ve looked at the various elements of strategic focus, and decided that i’m probably going to get back in the habit of storyboarding, hopefully allowing for the free flow of ideas, understanding wholely that the impact of visual stimulation is good for work and, in the whole chain of operations management, where I generally find myself working, I believe this will allow for greater success in tracking progress in terms of where I should be at any given moment.

Now, understanding that I myself cannot draw, storyboarding, for me, really used to take on the more simplistic approach of writing ideas out on 5×7 cards of processes and of ideas, and anything else that really caught my eye; much more-so than the traditional idea of drawing out scenes. I’ve loved this concept ever since High school when I read Stephen Tweed’s ‘Strategic Focus: A Gameplan for Success’ and it talked about the idea of corporate executives writing down ideas on index cards and organizing them according to priority and overall scope of operational pull. For me, I simply would like the cards to serve as some sort of launching pad for daily ideas, a compass of sorts for daily operations.

I think the David Seah approach of the Groundhog’s Day resolution really appeals to me and works perfectly in that I generally wait until February 2nd to get things rolling myself. This year, of course, I look to actually utilize some of his strategies for productivity and organization, especially where I see the ability to redevelop habits, particularly in the area of management of my freelance operations.

One of the things that I truly plan to work on in earnest this year is developing a framework by which congregations can manage operations, especially smaller congregations in a larger local brotherhood setting. Having already begun the process of putting together my Griffin Lake layout of general statistics, I want to now work on applying concepts that can be developed into works ready for publishing. I’ve published a few pieces of work on my site, but I would like to go a bit further in developing full scale projects for the public, even more-so than the general work that I do on a private basis for independent parties.

It’s always interesting to begin thinking about goal-setting, something I’ve only ever vaguely been accustomed to doing. I’ve always been a sort of ‘Go-Get-It’ type, which most of times lends itself to taking what may come as a result of my particular doing in any given situation. This year, of course, I am going to set up just a few goals, most for the purpose of tracking my focus throughout the year. I figure, at worst, I will be able to possibly look back six-months from now and say,’What in the World was I thinking in February! That was never gonna work’, but then, we could be looking at it from the polar opposite and think that these were some of the greatest moves ever. In hoping to stay within the reasonable confines of reality, I’ve decided to begin with a manageable set of ideals for 2010;

  1. Cultivate a more focused networking mindset – I often find myself the wallflower at events and this really isn’t the greatest trait for someone whose main focus is marketing. In terms of real lfe metrics, I first thought I would link this to some sort of numerical goal in terms of people met, utilizing some sort of crazy guide like new Facebook friends or Twitter followers, but I’ve decided that for me I think I’ll measure success by real-life measure and that means trying to make true connections and not just artificial ones. That being said, I want to work also on being inclined to, as well as prepared to, deliver a quick pitch on whatever it is I am currently working on as I often run into people that I know would probably be interested in the various projects I am working on, if only I could quickly articulate those thoughts to them.

    As a sub-goal to that, I’ve decided that I really need to always have my marketing resources with me. I recently attended an event where I was given the opportunity to make a quick pitch to the audience, and I have to admit, I wasn’t the least bit prepared. I had no graphics, no collateral to hand out. It turned out okay enough, but it taught me the lesson of always being prepared.

  2. Devote more Time to worthwhile projects – I say this every year, but I really am going to make a focused effort to put time in things I feel will advance my enlightenment; simple projects that don’t take much energy, but are generally in need of attention of some sort in order to make them happen. I currently have a number of items on my to-do list that would fall into this category, including My song service planner, an artist event management package, as well as simple items here and there that I know would be of great use when released. I am going to devote time to projects each day, be it morning or evening as a way to free my mind and hopefully enhance creativity.
  3. Be more inclined to do instead of simply Plan – I have found that I do an awful lot of planning, both for myself and others, only to sit back and watch others execute on those plans. I’m looking to have a mind to get more involved in the execution of plans and not simply standing idly by while others make those moves. In that sense, I would like to begin a more defined approach to working on a daily basis, allowing for myself to get out more and not simply sitting in front of a computer all day.

I’d imagine three goals for the new year are enough to keep me busy and they’re just enough that I really do believe I can accomplish them. I also have some minor goals for the new year, primarily dealing as funtions of the previous goals. They’re simple, but are compelling in that I feel they will ultimately be the driving force to developing my main goals in the coming year. One just happens to be taking time to go out and hit places like Panera Bread on a more consistent basis. Being locked up for too long on a daily basis can drive a grown man crazy. But, I digress.

Finally, I look forward to finding a new purpose for this site. I’ve had it for nearly 4 years now and to this point have never really gotten around to using it the way I had initially imagined I would. I really do have a different mindset now in terms of how I want to attack this whole internet/blogging thing which involves mostly just jumping in and allowing my thoughts to take over. We’ll see!

Good Times!

2010 Music Ministry Guide

1 week, 3 days ago

It was a long process, but I’ve finally finished up the 2010 edition of the Music Ministry Management Guide. I figured I should do something a little different for the year 2010, and so I expanded the concepts just a bit. I was really looking to develop something that was simple enough that people would want to read, but would include enough information that people would find it useful and thereby possibly pass it along.

Finishing up the guide has helped me gain a better understanding as I begin to tackle my Griffin Lake Church project. I was looking for a way to develop an analytics package for congregations that will allow them to see exactly what their footprint was at any given moment, and I now think I’m on the right track.

I’m beginning to think more and more about what projects to tackle in the new year, and how those projects will impact the other elements of my work life. But, enough of that, on to the booklet.

It’s rather large if you’re not on a hi-speed line [2mb]. 37 pages.

2010 Music Ministry Guide

Getting Ready

1 month ago

We’re moving ahead.

The Long Haul

1 month ago

So, we’re preparing for the stretch run, a long 11-month strategic push that will lead up to the 2010 Christian Acappella Music Awards in Atlanta.

The Millionaire Artist

3 months, 2 weeks ago

I was going through the forums at AcaNetwork [Great network, email me to get in], and a topic piqued my interest. There was/is a discussion centering around whether there could ever be a millionaire artist originating in the church of Christ. Well, my first thought was of course, what about Brandy? Okay, seriously, my thought was, there is always that possibility, and then, my immediate thought led me to research [that's just what we do here].

Continue reading ‘The Millionaire Artist’

Local Congregation Marketing, Part 2

3 months, 4 weeks ago

Okay, while the last article dealt with the overall need to put marketing principles in place at your congregation, this time we’ll delve a little into specifics.

Identity System

In today’s environment, any great marketing system has to first address the overall identity of the congregation, and what better way than to have an identity system as the cornerstone. Now, an Identity system, at its core, is simply a stationary set that provides identification for your congregation. In most instances an identity system consists of a coordinated letterhead and envelope set and a business card. In more substantial cases, there are various labels and note cards and other collateral pieces that are used. The key, however, is the seemless transition from one piece of stationary to the next. This is achieved through 2 specific factors; The Logo and the color scheme. Continue reading ‘Local Congregation Marketing, Part 2′

Local Congregation Marketing

4 months ago

There’s a trend spreading nationwide that involves the marketing of congregations. Now, the idea of “Marketing” a congregation is one that many people object to on the basis of misinformation. They look at the word marketing and automatically think in terms of people who are trying to pilfer and sell bills of goods to members. The exact opposite is the case here. In marketing, the local congregation has an opportunity to have their message at the forefront of their audiences mind. With the plurality of congregations who basically look the same on the outside, the proper exposure is important for congregations who want to present the truth.

Continue reading ‘Local Congregation Marketing’

CAMA Planning – Week 7

4 months, 1 week ago

Okay, the last week found us in Nashville, Tennessee for the first leg of the Power of One Tour, sponsored in part by NACAMA. It was an exceptionally great concert, with Durant, Straight Company, The Committed Acappella Chorus, Southside Singers, C3, and Dorian Paul Williams. We got there Saturday morning after taking a 5:45 am flight out of Fort Lauderdale and made it there in time to get to the hotel and rest up a bit before the events of the day.

Continue reading ‘CAMA Planning – Week 7′

On Layby Reporting

4 months, 1 week ago

laybypackage

Of late, I’ve been developing a system for managing the reporting of layby for our members.

The Layby Package [i'm just going to go with that name] is a really a set of database and merge document that allows a congregation to deliver to its members an overview of their giving, either quarterly, bi-annually, or annually.

Continue reading ‘On Layby Reporting’

Song Service Planning – Redux

4 months, 1 week ago

Redux? Remember, I posted all of these articles before, and then lost them all. It was a tough summer, Charlie Brown.

I’ve been thinking a lot lately about the planning of the worship service, how that it takes more than a notion to make a service go smoothly. In addition I’ve been looking forward to the day when we would officially begin our quarter and work to actually plan the service ahead of Sunday.

One of the areas i’m always excited about is the song service. I’m in the monthly rotation and so I always feel blessed when it is my opportunity to lead the congregation in song. To this end, I generally like to plan a song service ahead of schedule, which gives me more time to actually find songs that go well together.

Continue reading ‘Song Service Planning – Redux’




 

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About

Kinda Interesting. Just a generally good guy. All Zo, All the Time. You can find me writing about ministry at Aldanzopratt.com or tweeting as @alpratt or posting photos @ Flickr. Just for good measure, I also love music and have a Last.fm account. Good Times!