Our first collateral pieces are here!
Time to get to work promoting the 2012 Christian Acappella Music Awards!!
Finally completed the first official ad campaign for the 2012 Christian Acappella Music Awards. I’m in the process of developing around 15 separate pieces of collateral for printing over the next 2 days. This downtime over the holiday weekend will hopefully allow me to get a lot of the prep work done before we send everything off to the printer.
In that it’s now October, the weekend is starting to come together the way it was initially envisioned. Time now for the planning and development aspects of the Christian Acappella Music Awards. We’ve already decided upon the Event Weekend Performance parameters.
As has been decided, the 2012 Christian Acappella Music Awards will be held in Nashville, Tennessee. My choice was Miami, Florida, but, ultimately, the feeling was that the market could sustain a program of this size and the overall location was central enough that our ticket-purchasing base would be enticed to attend.
Pricing is always a major concern for any event. CAMA, because of its nature, requires extreme care when dealing with pricing. So, in preparing to develop a revenue model for the 2012 weekend, here’s where we are in terms of weekend pricing.
I’ve finished a first drafts of the promotional logo for the 2012 Awards.
We’ll see how those look in a week or two as we begin to develop our first promotional campaign for November, 2011. That’s where we are after some initial planning for the 2012 show. Pricing and Branding are always main points for us, and hopefully we’ll be able to settle on a couple of ideas soon.
Admittedly, it has taken a while to get things where I want them this particular CAMA year. There have been a number of things that have prohibited me from really putting forth the full effort I had planned on presenting for this years program. However, the good thing about strategic work is that you generally have an idea months in advance and just allow it to simmer for a while until the time is right to deliver a completed product. In the case of the parameters for the 2012 Christian Acappella Music Awards, much of the heavy lifting was done long ago on various evenings when a thought would come to me and I would do some jotting. In that it’s now September, the show is starting to come together the way it was initially envisioned, save for the production company whom we have yet to decide on. But, with essentially 14 months to go, we’re pretty much where we want to be from a program/weekend management standpoint. And so, I’ve decided to go ahead and present the parameters for the show in whole.
Good Times //
Performance slots for the 2012 Christian Acappella Music Awards are based on the following criteria for each of its 17 openings.
*CAMA Performances are limited to 1 song
Okay, the last week found us in Nashville, Tennessee for the first leg of the Power of One Tour, sponsored in part by NACAMA. It was an exceptionally great concert, with Durant, Straight Company, The Committed Acappella Chorus, Southside Singers, C3, and Dorian Paul Williams. We got there Saturday morning after taking a 5:45 am flight out of Fort Lauderdale and made it there in time to get to the hotel and rest up a bit before the events of the day.
Overall, It was a great trip that allowed us to see the premier talent that will most likely fill the matinee shows at CAMA 2010. On another front, the decision was made to limit our marketing efforts to 2 separate advertisements in the Southeastern Lectureship booklet, as we won’t have anyone from our contingency in attendance. This gives us a little more time to fine tune our collateral that we will most likely try and distribute at the Northside Church of Christ Homecoming in November.
Early production work has begun on the Official CAMA podcast which should coincide with the debut of our new website in early November.
We’ve reached a general milestone in the planning of the 2010 show – our 6 week planning progress stop. Quite a lot has happened in the last 6 weeks as far as the planning for CAMA is concerned. In addition, we’ve made some great strides when it comes to the overall strategic push we look forward to readying for next month.
In terms of task planning, there have been quite a few stops along the way for us when looking a what exactly we are going to undergo first.
In terms of developing a true operations strategy, we’ve decided to develop a few RFP’s to deliver in the next month or so. When completed, we looked to try to contract for a show producer, a vendor relations manager, as well as a printer.
In the short term, there is the Power of One concert that we should be attending on the 26th of this month, as well as the Southeastern Lectureship that should have representation.
Until then, Good Times!
And so, the dog days of summer are nearing a close, and that means that we’ll be in full-scale working mode in the next few weeks. Until then, however, we’ve begun looking at various projects to take on while we are planning our Fall/Winter marketing rollout.
A couple of drafted Ads were submitted this week to the Southeastern Lectureship, happening next month in Valdosta, Georgia. Plans are also being finalized for the printing of simple promotional pieces. I’m beginning to work on developing our color scheme and possibly a logo set for the CAMA 10 show that will coincide with the website. But, we’ll see. In the mean time, I am planning to continue to develop the master list of committees and projects that need to begin coming together.
Week three has been all about trying to organize the processes that will hopefully allow the Christian Acappella Music Awards planning committee to run smoothly in the coming months.
The only major update of actual note is that of the website @ nacama.com that has undergone a simple redesign as we continue to develop the website that will be released in November, 2009. At the site we’ve begun uploading various music clips to see where we want to go with the process. It is our hope that the new release of the website will house our entire library of media and allow users to access all of this media in various formats, be it streaming or even downloading in some cases.
In the coming week, it is our plan to begin filling out the marketing plan and developing the gameplan for our campaigns for the first of the new year. Hopefully in the coming weeks we’ll have an entirely revamped website and a strong CAMA 2010 Marketing strategy to go along with it.