GROW May Concept
With the GROW May promo completed, series A of our 2013 campaign is finished.

With the GROW May promo completed, series A of our 2013 campaign is finished.

As with the February and March events, we’re developing collateral for our April GROW event. The overall basic design remains the same, while the color scheme and the lead photo is changed, keeping in line with our previous posters. Like March and February, the April campaign will include various sales pieces that will hopefully allow the congregations to effectively marketing the event.

Working on the first set of posters for the 2013 GROWSFL Campaign

| Event | 2010 Pricing | Percentage | 2012 Pricing |
|---|---|---|---|
| The 2010 Christian Acappella Music Awards | $35.50 | 52.59% | $39.44 |
| CAMA Friday Night Live | $9.00 | 13.33% | $10.00 |
| CAMA Saturday Matinee, presented by Trinity One Studio | $7.00 | 10.37% | $7.78 |
| The CAMA Pre-Show | $6.00 | 8.89% | $6.67 |
| CAMA Friday Matinee Concert | $5.00 | 7.41% | $5.56 |
| CAMA Thursday Kickoff Concert | $5.00 | 7.41% | $5.56 |
| $67.50 | 100.00% | $75.00 |
Finally completed the first official ad campaign for the 2012 Christian Acappella Music Awards. I’m in the process of developing around 15 separate pieces of collateral for printing over the next 2 days. This downtime over the holiday weekend will hopefully allow me to get a lot of the prep work done before we send everything off to the printer.
COLOR!
I’ve finally completed the media strategy for CAMA 2012; Simply waiting for the go-ahead to send our first campaign materials to press. Until then, I’m redeveloping all of our marketing materials for 2012, including our media guides.
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